Most people in Denmark know Langelænder sausages for their high quality and a tagline with very high relevance to the product when spoken on the local dialect. Such a strong brand and focus on quality was perfectly in line with what CONXION stands for, so it seemed natural to contact them to arrange a meeting.
Our timing couldn’t have been better. Langelænder was, at that moment, looking for a promotion partner to help them boost sales up to Halloween.
Langelænder wanted to come up with a cleverer solution to the well-known ‘sausage handles”: using pieces of paper (which gets wet and sticks) or aluminium foil (which gets hot) to wrap around the sausage so kids can hold it in their hands without getting burned. One of the employees at Langelænder had heard about a family using silicone pot holders for hot chicken wings and that gave us an idea.
Meet the one and only Langelænder “sausage handle” shaped like a bat in honour of the Halloween season. Designed to fit perfectly around a Langelænder sausage and avoid little fingers getting burned. And it is even dishwasher safe and can be used again and again.
Didde Dønbo, Product Manager at Langelænder:
“CONXION handled the project really well, and took it as a challenge when it became clear that making products for the food industry comes with an entirely new set of demands regarding health regulations, materials and packaging. Still, CONXION delivered the product to us on time, and actually got the product so ‘right’ that we could package it inside the product packs themselves and not just tape it to the outside of the packages. That was impressive.„
We are very pleased that the good people at Langelænder are satisfied. And we are proud to have not only fulfilled the requirements, but actually exceeded them.
If you want to know more about Langelænder or CONXION, then feel free to contact Andreas Petersen on ap(a)conxion.dk or phone: +45 3030 7283
